Where is your digital gold actually kept? How Asasa stores your 24K gold with trusted partners, insures it, and reconciles holdings against real physical gold.
One of the first questions people ask about digital gold is also one of the most important.
“Where is my gold?”
It's a fair question.
After all, if you can't hold your gold in your hand, you should understand exactly where it is, how it's protected and why you can trust that it really exists.
Here's how Asasa works.
Every purchase you make through Asasa represents real 24K physical gold.
It isn't a paper promise, a synthetic product or simply exposure to the price of gold. When you buy gold through Asasa, you're buying real physical gold held on your behalf.
Your gold is securely stored with our trusted storage partners rather than at home.
This removes the need to worry about safekeeping, theft or transporting gold yourself, while ensuring your gold is professionally looked after on your behalf.
Your gold is insured while it is stored on your behalf, subject to the terms, conditions and exclusions of the applicable insurance policy.
Insurance provides an additional layer of protection and peace of mind while your gold remains in secure storage.
One of the biggest concerns people have about digital gold is whether the gold actually exists.
At Asasa, customer holdings are backed by real physical gold held in secure storage. We maintain records of every customer's holdings and regularly reconcile those records against the physical gold held with our storage partners.
In simple terms, what you see in the app is backed by real gold held on your behalf.
Buying digital gold doesn't mean giving up ownership. You remain the beneficial owner of the gold you purchase.
You can view your holdings at any time through the Asasa app, and whenever the market is open, you can choose to sell your gold for Pakistani Rupees.
Trust isn't built by asking people to take our word for it. It's built through transparency.
That's why we believe it's important to explain how your gold is stored, how it's protected and how customer holdings are reconciled against physical gold.
When you're trusting someone with your savings, you deserve to know exactly how they're being looked after.
If that sounds like the way you'd want your savings handled, you can start saving in real 24K gold from Rs. 1,000. Join the waitlist for early access.
Yes. Every purchase through Asasa represents real 24K physical gold. Customer holdings are backed by physical gold held in secure storage and regularly reconciled against those holdings.
Your gold is securely stored with our trusted storage partners and is insured while held on your behalf, subject to the applicable insurance policy.
Yes. Gold stored through Asasa is insured while held on your behalf, subject to the policy's terms, conditions and exclusions.
Yes. Your holdings are available in the Asasa app and are updated immediately whenever you buy or sell gold.